iOS Drawing & Coloring Apps Shine in Q2 2024: Sensor Tower Insights

In the second quarter of 2024, the iOS Drawing & Coloring category saw varied performances among its top applications. Sensor Tower's data provides a closer look at these apps' downloads, revenue, and active users.

Zen Color - Color By Number experienced fluctuating revenue throughout the quarter, peaking at $102K in early April and dipping to $29K by the end of June. Downloads saw a downward trend from 1.8M in the first week of April to 299K in the last week of June. Weekly active users started strong at 3.3M but gradually decreased to 3.3M over the quarter.

Color by Number：Coloring Games maintained a steady revenue stream, with a notable spike to $869K in late April. Downloads peaked at 1.5M in the same month, but slowly declined to 673K by late June. Active users showed resilience, starting at 8.9M and closing the quarter at 7.1M.

Happy Color by Numbers Game from X-Flow demonstrated consistent revenue, peaking at $135K mid-quarter. The app's downloads saw a mid-quarter high at 1.1M, ending at 775K. The weekly active users were impressive, peaking at over 31M, though they experienced a slight drop to 26.7M by the end of June.

Phone Case DIY showed modest revenue figures, with the highest at $28K in late May. Downloads for the app had a strong increase in late May, reaching 1.3M, but fell to 437K by the end of the quarter. Active users peaked at 4.2M in the same period but decreased to 2.8M.

Lastly, Pixel Art － Color by Number by Easybrain garnered revenue with a high of $369K in mid-April and a strong finish at $355K. Downloads hit a quarter-high of 1M in late April but dropped to 514K. Weekly active users showed a dip from 16.7M to 16.9M, indicating a resilient user base.

For further insights and detailed analytics, Sensor Tower's platform is the go-to resource for app performance metrics.